Membrane Essays - Membrane Biology, Transport Phenomena, Diffusion

Membrane The membrane has a double lipid layer through which fat- soluble substances will move, by passive transport or diffusion. The molecules will only move through if they are small enough. There are globular protein regions, which are hydrophilic. These regions allow water and water soluble substances through, but only if they are small enough, for example starch grains are too big. These substances move through by passive transport or diffusion. Diffusion is the passive movement of substances from a high concentration to a low concentration ( N.B., you don't need a membrane present, e.g. diffusion occurs in the air). In CONTRAST, diffusion of water across a semi- permeable membrane is called OSMOSIS. Active Transport Active transport requires energy from ATP, and involves carrier molecules studding the membranes. The carrier combines with the molecule on the outside, which requires ATP. It then moves across, (which also requires ATP), and returns. An example is glucose being transported by active transport by insulin. Why is it called the Fluid Mosaic Model? Fluid- it is called a fluid because proteins are said to wander through the membrane (hence fluid) Mosaic- it is a mosaic because it is a collection (or mosaic) of structures Model- because no matter how real the diagram looks, it is not real. Therefore, it is a model. SO you put all three bits together and you get.

Booker T. Washington Essays - Booker T. Washington, Free Essays

Booker T. Washington Essays - Booker T. Washington, Free Essays Booker T. Washington Booker Taliaferro Washington was born on April 5, 1856 in Franklin County, Virginia near a cross-roads post-office called Hale?s Ford. He was an American educator and a black leader. When Booker was a child he worked in coal mines for nine months a year and spent the other three attending school. In 1875 he graduated after working his way through Hampton Institute. In 1881 he became the first president of Tuskegee Institute, a trade school for blacks that live in Alabama. When the Tuskegee Institute first opened it had only one teacher, about fifty students and 2,000 dollars a year from the state of Alabama. By it?s 25th anniversary under Washington?s leadership, the school had more than 1,500 students, training in 37 industries. In 1882 Booker got married to Miss Fannie N. Smith of Malden, West Virginia. Fannie died in May of 1884. One child, Portia M. Washington, was born during their two year marriage. In 1885 Booker married Miss Olivia Davidson. Later on after four happy years of marriage Miss Olivia Davidson died in 1889. Two children had been born while they were married Booker Taliaferro Jr. and Ernest Washington. In 1893 he was married to Miss Margaret James Murray, a native of Mississippi, and a graduate of Fisk University located in Nashville, Tennessee. Although Washington lived during a time in which his race was widely discriminated against, he recommended training black people for trades to build up their economic position before fighting for their integration and equality. He believed that black people advance only if they were educated. In 1895 Booker presented his views in a speech at the Atlanta Exposition, he rapidly gained the attention of white leaders. He became powerful in channeling contributions to black causes and in getting blacks appointed to federal jobs. He advised presidents Theodore Roosevelt and William Howard taft on racial matters. Booker?s greatest surprise was the letter he received from Harvard University on May 28, 1896 inviting him to the approaching Commencement, an honorary degree on June 24. In the summer of 1900 with the assistance of Mr. T. Thomas Fortune he organized the National Negro Business League which brought together lots of colored men engaged in many lines of business from different parts of the United States. Booker died on November 14, 1915 six years after Booker died Miss Margaret died in 1925.

Impact of Quality Preschool Programs on Closing the Racial Achievement Research Paper

Impact of Quality Preschool Programs on Closing the Racial Achievement Gap - Research Paper Example This essay stresses that the impact of racial discrimination was significant on the society in the past but fortunately, today such acts are almost eliminated from the society. Meanwhile, another major problem faced by many nations is the situation of racial achievement gap where there exists social and academic gap between the children’s performance based on the color and their origin. In many circumstances, it has been seen that performances of color children lack behind in terms of academic and other subject matters when compared to white children. Such situation has resulted in racial inequality and stagnant growth of the nation. Thus, in order to overcome or narrow the prevailing racial achievement gap, quality preschool programs have been introduced with an aim of closing the racial achievement gap. This paper makes a conclusion that racial achievement gap is the phenomenon whereby there exists a major inequality of educational success between the color, low-income and minority groups of children when compared to white, high-income and non-minority children. Minimizing the persistent racial achievement gap among the white and the color students can be regarded as one of the toughest challenges to the governmental and parental efforts towards imparting quality education to their children. Usually, African American students’ score lower when compared to European American students in matters relating to writing, reading, mathematical tests and other intelligence test. Notably, this gap rises before the children are enrolled in school which continues to have its impact even in their adulthood. Contextually, in recent years, closing the racial achievement gap between the white and the color students has attracted considerable concentration of the federal and state government. As a result, a number of federal and state policies have been formulated to reduce the racial achievement gap persisting within the nation. Schools in America have been struggling for years to close the racial achievement gap among the white and Hispanic students (Wisconsin Council on Children and Families, 2004). However, the gap has been lessened since 1970, still the American color children fail to score the competitive percent almost in the entire standardized test. Conceptually, the statement does not intent to imply that all color students’ performances are below than the white pupils. However, there exists a lot of gap between these two groups (Wisconsin Council on Children and Families, 2004). Nonetheless, closing the racial achievement gap between color and white students in the USA would probably require more efforts to narrow racial disparity and further to promote racial equality among the people of the USA. Eliminating the racial achievement gap would require eff orts from both color and white people or the families that may probably consume in excess of one generation to achieve the desired outcomes. Components of Quality Preschool Programs The disparities in academic performances are highly correlated to socioeconomic, racial

Water wars the Middle East Essay Example | Topics and Well Written Essays - 3500 words

Water wars the Middle East - Essay Example Fresh water is a very important resource that is in short supply and continuously diminishing in numerous regions across the globe. In barren, semi-arid, and desert regions, like the Middle East, water shortages are a serious problem. Regions lacking access to adequate supply of water resources had witnessed vicious competitions for fresh water supplies since ancient times.   The likelihood of conflict is aggravated by the fact that numerous major rivers extend to the territories of various nations, and political boundaries partition underground water tables. Proponents of the water wars hypothesis cite numerous subjective proofs to substantiate their assumption that conflicts over access to water resources will lead to wars, like the statement of former Egyptian President Anwar Sadat that Egypt will soon fight over water resources, or the warnings of Turkey to discontinue water supply from Euphrates to the detriment of Iraq.   However, these predictions are not actually backed u p by evidence, and are filled with methodological weaknesses. Declaring a trend, like what Peter Gleick, a well-known environmental security scholar, did is unjustifiable because Gleick and others do not take into consideration the earlier prevalence of conflicts over water, which requires a comparison between the prevalence of actual instances of conflict and the number of such instances across the globe.   The examination of present and future situations is also subjective and unreliable, and the affirmation of a trend is not supported.

How Technology in the Workplace has shaped Outsourcing and Essay - 1

How Technology in the Workplace has shaped Outsourcing and Globalization - Essay Example ivilization or Christianity, but the real objective, according to Thurow & Lessard (2002), was to exploit the untapped resources of poorer countries so the richer countries can enhance their wealth. Probably because of this striking resemblance between colonization and latter-day globalization, analysts saw globalization coming as early as the mid-19th century. One of them was Karl Marx, who perforce warned of dire consequences: â€Å"It will make the poor poorer because it will bring down wages, increase class and country inequality, create monopolistic companies with global dimension and create economic collapse in places characterized by social, economic and political instability (Mahdavi, 2004).† Marx in his Das Kapital even expressed fear of â€Å"religious terrorism† as a possible reaction to the concept of globalization. These are exactly the same social concerns that many are raising to intersperse with the chorus of praise for the otherwise welcome benefits of technology as represented in today’s world by computers and the Internet. The questions that this paper seeks to satisfy are: Has any of Marx’s predictions come true? While technology is generally viewed as a good thing, are there any downsides to the resulting globalization that fostered business outsourcing? The information revolution as we know it traces its roots to the family computer that made video games possible. Then in mid-1970s, the electronic principle that made the family computer work was successfully expanded through a gadget that came to be known as personal computer. The personal computer with its subsequently developed Internet capability was soon hailed as a device that revolutionized information dissemination in a much bigger way than the telephone. Whereas the telephone established connection between only 2 or 3 nodes, the Internet allows simultaneous exchange of information in digital form among a limitless number of nodes. The economic impact of the

A Systematic Model Of Training Management Essay

A Systematic Model Of Training Management Essay Introduction The primary reason for evaluation being adopted in any sector is to determine the effectiveness of processes and the ways to improve them. A single meaning for the term evaluation is not easy to find. Weiss (1972; p.1) saw evaluation as an elastic word that stretches to cover judgements of many kinds. We can thus suggest that one meaning of evaluation in LD is concerned with judgements relating to the value of particular processes. Taken in this way, we can see that evaluating is closely connected with peoples view of LD and the criteria use to make judgements. If one accepts that evaluation is an attempt to judge the value that LD adds to an organisation then Bramley (1991) and other as per (Appendix 1) argues that purpose of evaluation is not only to add value but to discover to what extent the learning is useful for the job and has the learning transferred to workplace. Development activities intended to increase the effectiveness of managers can be evaluated at number of levels. The proposed framework for evaluation by Kirkpatrick (1959) is as follows: Reaction: The reaction of learners following an activity. Learning: The skills, knowledge gained as a result of the activity Behaviour: The effect on the performance of the learner within the workplace Results: The effect of changes in performance on measurable results at work This view has become conventional wisdom with regard to evaluation where different levels can be linked in a chain of consequences (Hamblin, 1974). Another level was added by Phillips (1996) to enable a return on investment (ROI) which could provide direct link between LD and an organisations results. Most organisations carry out evaluation at the reaction level, some measure learning in technical skills, but few attempts to assess changes in behaviour or criteria of organisational effectiveness (Ralphs and Stephan, 1986). Representation of Kirkpatricks and Phillips model of learning analytics showing level-wise measurement objectives Fig 1: Representation of Kirkpatricks and Phillips model of learning analytics showing level-wise measurement objectives (http://leanlearning.wikispaces.com/learning_analytics). Methodology will partly depend on the beliefs held about what happens in LD. The two board approaches of methodology can be identified as positivist methodologies which are based on observations and measurements, whereas phenomenological methodologies are based on action and implementation (Mumford and Gold, 2004). The differing perspectives offered by positivism and phenomenology provide evaluators of LD with different thoughts to inform the choice of evaluation models and methods. In UK, for many years a systematic model of training and evaluation has been regarded as the orthodoxy. A typical presentation of this model is shown below. IDENTIFY TRAINING NEEDS AND SPECIFY OBJECTIVES DESIGN ACTIVITIES IMPLEMENT ACTIVITIES EVALUATE ACTIVITIES Fig 2: A systematic model of training (Mumford and Gold, 2004) The four stages model emphasises the need to evaluate at the conclusion of activities. Data collected can then be analysed and decisions made on the value of the activities and the extent to which the objectives set were valid. The data gathered may be subject to bias and distortion, dependent on the feelings of the group at the time of completion (Smith, 1990). The various meaning of evaluation has tended to focus on the outcomes of LD activities. It also suggests that value can change throughout participation and that objectives at the start of process are not the same during the process and on completion of it. Here we could make use of a distinction that is frequently made between (Appendix 2) summative evaluation, which occurs on completion of an activity and formative evaluation, which occurs while the activity is happening. These variations and presence of different interests make evaluation a complex process for it needs to take into account and respond to different interests and their judgements (Easterby-Smith, 1994). Leadership Development It is hard to overstate the importance of leadership in todays corporate environment, especially in the light of business failures. Leadership can play a critical role in almost every aspect of corporate and communal life (Ashkanasy, 2004: 165). There are many models of leadership; a traditional approach is the trait-based model (Bird, 1940; Mann, 1959; Stogdill, 1948; Zaccaro, Kemp Bader, 2004). This approach seeks to find those attributes of persons that are associated with leadership success. There are few problems associated with this approach as it tends to be modest to moderate and hence can account for only a part of what makes a leader successful, also it undervalues the importance of modification and the approach is static, whereas leadership is dynamic (Antonkasi et al, 2004). Stenbergs WICs Model The theory proposed here views leadership as in large part of how one formulates, makes and acts upon decisions (Sternberg Vroom, 2002). According to this model, the three key components of leadership are wisdom, intelligence and creativity (WICS). The basic idea is that one needs these three components working together in order to be a highly effective leader. Intelligence: academic intelligence (memory and analytical abilities) and practical intelligence (ability to solve everyday problems and manage oneself, others and tasks). Wisdom: using intelligence, creativity and experience moderated by values to reach a common good, balance between own, others and organisational interest, over the short and long term to adapt, shape and select environments. Creativity: skill in generating ideas and products that are novel, high quality, appropriate for the task in hand. generation of ideas that others will follow. Leadership Fig 3: Sternbergs WICs model of leadership (Sadler-Smith, 2006) The WICs model is related to many other models which incorporates elements of transformational as well as transactional leadership (Bass, 1998; Bass Avolio, 1994; Bass, Avolio Atwater, 1996), emotionally intelligent leadership (Goleman, 1998), visionary leadership (Sashkin, 1988, 2004), and charismatic leadership (Conger Kanugo, 1998; Weber, 1968). WICS provides a framework that not only integrates many of the models that have come earlier, but also that have individually included only some of these interlocking skills, attitudes, and situational variables. Leadership development is expected to improve these attributes further and also to maintain balance in negotiating situational demands and tensions. All of these theories propose explanations for developing leaders but they have not been scientifically proven and some might require an in depth analysis to prove their effectiveness. Most of these strategies tend to concentrate on the individual leader but they tend to ignore the effects of dynamic or individuals environment on the leaders performance. Day et al. (2003) mentions that due to constantly changing environment with a variety of stakeholders requests and expectations, the possibility of using one best approach to leadership development is unlikely. In todays dynamic environment organisations might need to take a global approach to follow a mixture of some models of leadership development (Ivancevich Matteson 1996). The importance of effective leadership could be emphasised by looking at the LBG leadership model. Lloyds Banking Group (LBG) Leadership Model Creating a high performance culture, identifying future leaders and building the talent pipeline to expand organisational capability are critical areas of focus for all leaders in the group. In challenging economic times, the groups ability to build distinctive leadership capability will differentiate it from its competitors. JDIE (Judgement; Drive; Influence and Execution Appendix 3) is the leadership model that LBG widely uses across all its divisions. Fig 4: Lloyds Leadership Model (https://www.learningatlloydsbankinggroup.com/exec/exec.asp) The model has 4 capabilities that determine outstanding leadership performance and potential. At the centre of the Leadership Diamond are the Values which underpin all the behavioural capability statements. Individual performance rating is based on their total contribution equally assessing what they have achieved against their objectives in the Balanced Scorecard and how they have achieved it using the LBG values and the JDIE leadership model. The JDIE leadership model describes outstanding leadership in the Group and is based around the organisational values, which drives culture, engagement and performance/potential. Benefits of JDIE model: Enables individual to take ownership and accountability for accelerating personal and team development, achieving higher performance and delivering quality. Builds deep and strong relationship among members of the team. Enlightened individual and collective awareness. Improving coaching and feedback skills among team members. Role of Evaluation in Leadership Development: Evaluations have replaced assumptions with evidence. It has used new knowledge to stimulate discussion or debate, have solved practical problems and have proved the feasibility of innovative programs. The following examples demonstrate the kinds of benefits organisations have obtained from evaluation: Evaluations improve performance and promote accountability through monitoring. Evaluations provide important and action-oriented lessons about implementation. Evaluations provide powerful evidence about impacts. Evaluations provide practical information about who participates and who benefits, thereby improving the targeting of services. Evaluations provide crucial information on costs. Evaluations assess the logic and the knowledge underlying the design of new programs. The following examples demonstrate the kinds of issues organisations might face from evaluations: There could be insufficient knowledge of the value of an appropriate pre-course for assessment of individual and organisational needs. Limited support appears to be provided to aid the transfer of individuals learning benefits to organisation. The organisations need to focus on leadership as a social process for developing leadership beyond individual leaders and thus maintaining equilibrium among human and social capital. It is not yet clear of the potential measurement criteria to assess impact on return on investment. Such criteria need to be re-designed to develop a suitable framework. Currently available leadership development models and theories lay a lot of emphasis on the importance of change, but they may not operate scientifically to validate the change framework. Effectiveness of most of these existing leadership models tends to lay prominence on the initial stages of the change cycle, which assumes that individuals would be able to change themselves at the wrap-up phase of the programme (Bernal, E. 2009). As there is no perfect model for leadership and organisations may tend to use views of different models to achieve their strategic goals, so further we will look at the strategic human resources development models in an organisation. Strategic Human Resources Development Strategic human resource development (SHRD) focuses on integrating HRD activities with organisational goals and values to develop core capabilities that enhance firm competitive advantage (Garavan, 1991). Competitive advantage is secured when organisations have skills and capabilities that are unique, difficult to replicate and imitate by competitors (Rainbird, 1995). It promotes practices that enhance the strategic performance of employees and organisations. It also emphasizes proactive change in management which enables organisations to survive in an increasingly complex, unstable, competitive, and global environment (Grieves, 2003). Garavan (1991) proposed a prescriptive model of SHRD outlining three characteristics: focus, orientation, and strategies. Furthermore, the model acknowledges the importance of multiple stakeholders that have emerged in the design, development, and implementation of SHRD, both internal and external to the organization. The model emphasizes horizontal and vertical linkages throughout and suggests various stakeholder-focused outcomes. Fig 5: Conceptual Framework of SHRD (Garavan, 2007) In the period since the original definition, several notable contributions have been made by Horwitz (1999),Walton (1999), McCracken and Wallace (2000), Harrison (2004), Maxwell,Watson, and Quail (2004) and Sadler-Smith (2006). A number of themes emerge from these models: SHRD facilitates the development of core capabilities that are critical in developing and maintaining sustained competitive advantage. SHRD enables the firm to make the best use of existing firm-specific capabilities and through the development of new capabilities and skills enables it to cope with change. SHRD must be sensitive to both emergent and planned strategies. Any of these three SHRD strategies can be adopted to facilitate the focus on organizational learning, organizational change, and organizational performance. LBG has preferred to use organisational performance SHRD strategy along with a small percentage of organisational learning change strategy. Lloyds Banking Group SHRD Model Organizational performance-focused SHRD strategies emphasize skills training, job and competency analysis, and management and leadership development. A key role for organizational SHRD is to identify performance needs and thereby developing core competencies to meet the demands of organizations. Fig 6: Lloyds SHRD Model (https://www.learningatlloydsbankinggroup.com/exec/exec.asp) Leading in the Human Resources function Leading by example within the HR function, role modelling LBG values and one HR approach to work thereby build the capability and structure of the HR function. Strategy, Insights and Solutions Uses deep understanding of the business and the HR function to deliver strategy and sustainable solutions that meet the needs of the business, colleagues customers. Learning and Talent Development Ensures that people at all levels possess the skills, knowledge and experience to fulfil the short and long term ambitions of the organisation and that they are motivated to develop and perform well. Evaluation of LBG SHRD model: Uses and analyses a full range of information and knowledge, using judgement to identify options and make robust decisions. Evaluates information from multiple sources, applying judgement to weigh their value and relevance to the decision at hand. Makes effective decisions in the absence of complete information, ensuring things can move forward while further analysis is conducted. Identifies how best to distil a mass of complex data into distinct, clear and concise concepts others can understand. Maintains a helicopter view of the situation, identifying the key elements while keeping an overview of the detail. Gives concepts meaning, often using powerful illustrations and comparisons. Creates an environment where others can make decisions by clarifying roles and responsibilities and providing appropriate support. Knows the different key questions to ask in complex situations to extract information, view points, risks and potential solutions. The above model emphasises on assumptions in absence of complete information thus the strategy might not be completely effective under the phase of these assumptions. Evaluating the strategy requires a complex skill set which is difficult to acquire. Different organizational stakeholders, such as owners, investors, employees, suppliers, and customers, are likely to evaluate the contribution of SHRD differently. Conclusion: No matter which of the evaluation approaches or models is followed, there are at least two features that need to be considered, namely the credibility and trust, as well as externalization and replication of the validation carried out. SHRD can contribute to the development of both operational capability and enhanced capacity to learn. Appendix 1 The Purpose of Evaluation Source Purposes Bramley (1991) Feedback, research, intervention, power, control Easterby-Smith (1994) Proving, improving, learning, controlling Gibb (2002) Pragmatic, ethical, intellectual, social, business, personal Newby (1992) Quality control, efficient LD design, professional self-esteem, track record, identification of assessment criteria, intervention Reid and Barrington (1999) Investment appraisal, feedback, improvement, learning, achievement of objectives Stewart (199) Promoting (in addition to proving, improving and learning) Source: Sadler-Smith, E (2006, p.382) Appendix 2 Appendix 3 Source: Lloyds Intranet (Internal Database)

Baldwins Notes to a Native Son Essay -- James Baldwin

â€Å"If the relationship of father to son could really be reduced to biology, the whole earth would blaze with the glory of fathers and sons.† This quotation by James Arthur Baldwin helps to bring about one of the main points of his essay, â€Å"Notes of a Native Son.† Baldwin’s composition was published in 1955, and based mostly around the World War II era. This essay was written about a decade after his father’s death, and it reflected back on his relationship with his father. At points in the essay, Baldwin expressed hatred, love, contempt, and pride for his father, and Baldwin broke down this truly complex relationship in his analysis. In order to do this, he wrote the essay as if he were in the past, still with his father, but reflecting on the events of the era, both private and public, from his point of view. He partially accomplished this since he experienced events of the era first hand, showing that only an African American cou ld have written the essay as he did. James Baldwin throughout the essay hovered from his own personal life to the world around him and his father. Baldwin weaves between narration and analysis in order to show that his own experiences dealing with the public world and his private world were similar to many other Americans at that time. Evidence of Baldwin’s ability to connect public events to his personal life appeared right away in the very first paragraph of the essay. Baldwin changed from story of his father’s death, a private event, to the Detroit and Harlem riots of the civil rights movement, a public event. He linked the two together through the death of his father and, â€Å"One of the bloodiest race riots of the century† (63). Baldwin immediately started to analy... ... what occurred privately and in the rest of the United States. Baldwin put his own personal thoughts and reflections into what happened in his life and the lives of everyone else like him. Baldwin himself, being African American, was another one of the reasons he was able to pull off these transitions. He related his own personal stories of what took place in his life during the troubled times of the civil rights movement to the rest of the general public. The stories Baldwin had of his father correlated to the events African Americans faced in the same time period. All these things combined allowed Baldwin to transition between narrative and analysis keeping the reader on edge and attentive. Works Cited Baldwin, James. â€Å"Notes of a Native Son.† 1955. James Baldwin: Collected Essays. Ed. Toni Morrison. New York: Library of America, 1998. 63-84.

The Marketing of the PlayStation

The PlayStation consoles produced by SCEI built a good reputation among the community of gamers: 3% of PS3 users experienced technical problems, while 42% did with the Xbox. Only 9% say they want to change their PS3 for an Xbox 360. 90% of the PS3 users voted having a satisfactory experience compared to 66% for the Xbox 360 users. % of the PS3 users have problems with the reliability of the console compared to 20% of the Xbox 360 users. These surveys have been made by vgchartz, gamespot and psu. All these strengths allowed SCEI to be placed in the stars in the BCG matrix.Weaknesses But SCEI has also few weaknesses from its internal environment: They don't market a lot to children and prefer to aim a mature public. They lose many potential customers who would turn to the Nintendo company that always targeted an immature public: the parents choose a Wii console for their children because they are afraid that the PS3's violent games will have bad effects on their ids according to Halocr ossing. Products from SCEI are also considered as expensive due to the high technology involved in their consoles: The PS3 was sold $599 at its launch compared to $399 for the Xbox 360 and $299 for the Wii.This high price made the buyers hesitate according to vgsales. SCEI has opportunities from its external environment: The culture in the U. S. for the violence increases every years: gun crime goes up by 89% in a decade according to the Dailymail. The violent american movies motivate the population to act in the same way. The video games allow these people to fulfill heir wish for destruction and violence by giving them a virtual control. The PlayStations always targeted that population and have the reputation to welcome violent games.The population's trend to seek for a highest display definition for their home cinema contributes to the success of the Blu Ray technology from SCEI: The PS3 is the only console equipped with a Blu Ray player so consumer may want to choose the PS3 ove r the other consoles so that they can play games and watch high quality videos from the same device. The HD dvd technology competed with the Blu ray one but failed because it was inferior according to the Inquirer. But SCEI has also threats from its external environment: The threats come essentially from the hard competition with the Nintendo and Microsoft companies.Nintendo seduces the children that SCEI doesn't. Microsoft targets the same segment than SCEI. Microsoft is the main competitor of SCEI. Anti-violence movements in U. S. criticize the violent video games and force the government to impose restrictions like age ratings from the Motion Picture Association of America. The violent video games have been accused to be the cause of the increasing violence in U. S. according to the Christian Science Monitor. 3. Market segment and positioning a. Segment SCEI targets gamers who like violence and complexity.

The Characteristics of the UK Market

The Characteristics of the UK Market Geo-demographics It is possible to distinguish several geo-demographic characteristics of the UK market. First of all, one should mention that the longevity and fertility rates have increased throughout the country. Therefore, various businesses can expect to find a larger number of potential clients. This tendency will manifest itself within the next two decades (Kearney 314).Advertising We will write a custom report sample on The Characteristics of the UK Market specifically for you for only $16.05 $11/page Learn More Furthermore, researchers note that the population of metropolitan areas will increase dramatically due to the growing immigration. In particular, much attention should be paid to people who come from India, Bangladesh, and Pakistan (Kearney 315). They are most likely to settle in London, Manchester, Birmingham and other metropolitan areas. It is expected that in 2015 the population of the country will be approximately 64 million (Kearney 316) . Additionally, researchers note that the average age of the population in the urban areas decrease because a great number of young immigrants will come to the country. These are the main trends that managers and entrepreneurs should consider. Socio-economic characteristics The UK consumers can differ in terms of social class and purchasing power. As it has been said before, immigrants can constitute a significant segment of the possible target audience. In most cases, the purchasing power of these people is not very strong. Furthermore, the economic recession has increased the inequalities in the United Kingdom. It should also be noted that consumers in the United Kingdom began to pay more attention to the price of a product. In contrast, before 2007 they focused primarily on such aspects as quality or design (Burton 205). This is one of the details that should be taken into account. However, the situation can change, provided that the economy of the country recovers more swiftly. Psycho-behavioral characteristics of customers It is possible to say that the customers in the United Kingdom are willing to accept innovative products and services. Yet, companies have to demonstrate that they can create value for clients. This is one of the main aspects that can be identified. Yet, it is important to remember that UK consumers differ immensely in terms of values, attitudes, and lifestyles (Burton 205). One should keep in mind that they can represent various cultures, ethnic groups, and religions. These factors can affect their purchasing decisions and attitudes toward different brands or products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consumption patterns The studies of consumer behavior in the United Kingdom indicate that currently clients are more concerned about the prices of products and services (Burton 205). This trend should not be disregarded by companies that develop their marketing campaigns. This tendency is typical of various industries (Burton 205). Nevertheless, a more detailed analysis can be provided only if one looks at a particular product or service. Therefore, it is not reasonable to make generalizations when speaking about these issues since this generalization can lead to inaccurate analysis or estimation. Major trends At present, the market in the United Kingdom passes through a period of economic recovery. Currently, many businesses struggle to find and retain customers in order to remain sustainable. In their turn, clients want to buy products that can be regarded as the best ratio of price and quality. This is one of the main trends that can be observed. By considering these issues, entrepreneurs can better promote their products. Burton, Dawn. Cross-Cultural Marketing: Theory, practice and relevance, London:  Routledge, 2008. Print. Kearney, Hugh. The British Isles: A History of Four Nations, Cambri dge: Cambridge  University Press, 2012. Print.

The Compromise of 1877 essays

The Compromise of 1877 essays The episode in history known as "The Compromise of 1877" is one of the more interesting stories in the history of the United States. Not only did this compromise bring an end to a disagreement that was keeping us from selecting a president, but it also brought about sweeping changes in the social, political, and economic climates of the South. This paper will look at the historical significance of "The Compromise of 1877." By 1876, the reconstruction in the South was winding down. The efforts to rebuild the states who had seceded during the Civil War had brought about mixed results. Some improvements had come, and the plight of blacks in the South had gotten better for the most part. But as the "Radical Republicans" of the North began to be replaced with more business-minded conservative members, personal interests overtook "reconstructing" the South. All but three of the Southern states had been granted "home rule" meaning power had been restored to Southern Democrats by the Reconstruction Republicans. Reconstruction would officially come to an end the next year after the most contentious, bitter, and protracted presidential election in American history. Those three states would play a big part in deciding that election. Both the Democrats and Republicans chose candidates in 1876 that was proven reformers. Democrats selected popular New York Governor Samuel J. Tilden while Republicans chose Ohio Governor Rutherford B. Hayes. Both candidates promised to restore home rule to Louisiana, South Carolina, and Florida implying that Southern whites could now take care of problems of rights for blacks. No one expected such a close race, but when the votes were counted, Tilden had won the popular vote by nearly two hundred fifty thousand votes but was one electoral vote short of the majority needed. Tilden had 184 electoral votes, and Hayes had 165. But twenty electoral votes were in dispute and nineteen of those were in Louisiana, South ...

Research proposal ( Role of M.R.I spectroscopy in differentiation Essay

Research proposal ( Role of M.R.I spectroscopy in differentiation between the Malignant and the benign tumours ) - Essay Example In MRI Spectroscopy, water protons are utilized in creating images, and for producing images of the brain that are detailed and sophisticated. This is because various brain tissues contain varying amounts of water. Non-aqueous protons, which consist of the hydrogen nuclei protons which are not in water are scattered throughout the biologically significant brain molecules. The significant signals from these molecules are invisible when attempted to be viewed otherwise, due to the fact that they are overshadowed by the greater signals of the aqueous protons. Each non-aqueous molecule possesses a unique radio-frequency that is specific to that particular chemical, and which is different from the water proton frequency. The strength or amplitude attained by these radio-frequencies depends on the concentration of the molecules inside the volume in question, and each of them has its own discrete position of frequency. Thus, a graph can be displayed showing the relative amplitude peaks for various biological molecules, and these peaks of amplitude can be detected and displayed more easily if the signals generated by the aqueous protons are suppressed. MRI Spectroscopy uses an imaging technology that is non-invasive, and which records information as regards the chemical makeup of human tissue without any need for biopsy or surgery. The aim of this research is to ascertain the role of MRI Spectroscopy in the diagnosis of cancerous (malignant) tumors in contrast to benign and healthy growths that are non-cancerous, based on chemical information. â€Å"Although the spectral features of prostate tissue markedly change after radiotherapy, MRI Spectroscopy combined with multivariate methods of analysis can accurately identify histologically malignant biopsies. MRI Spectroscopy shows promise as a modality that could integrate three-dimensional measures of tumor response.† (Michael D. Kuo, 2006) This research on The Role of M.R.I spectroscopy in

Anatomy of a Olympic Team Research Paper Example | Topics and Well Written Essays - 2500 words

Anatomy of a Olympic Team - Research Paper Example Unfortunately, the British Swimming Team turned up with only three medals, rather than the expected target of five to seven medals. This paper is all about researching and analyzing the various factors related to how the British Olympic Association’s systems and culture, the external influences on the team, individual athletes’ characteristics and the overall elements influencing the team, had an impact on the performance of the British Swimming team. From this analysis, one can discover how successful the British Swimming Team has been in achieving its targets, satisfying its swimmers’ needs, and preserving its team’s survival on an international level (Parliament UK 2010; Pullbuoy 2012; Swimpsych 2012). One of the first things related to this analysis that should be considered is the goal that the British Olympic Swimming Team was aiming to achieve; a target of five to seven medals for the 2012 Olympics. This goal was not an unrealistic one, as it was ba sed on various statistics. For instance, the number of finalists that had qualified for the Games was almost four times the number of finalists that had qualified back in the 2000 Olympics. Also, if the average number of medals won by the British Swimming Team in global swimming events in the last nine years is considered, the number comes up to approximately five. Furthermore, the number of swims was greater than it had been since 1992 and it is noted that 40% of the swimming team had swum faster in 2012 than in 2011. These statistics, along with the record of the highest number of swimmers in Britain’s Olympic history to qualify for the finals, prove that, in theory, a target of five to seven medals was certainly a realistic one. However, even though there were promising signs about the team completing the target, issues have been raised concerning the level of performance achieved. True, the statistics stated above are not the only factors that can control the team’ s performance. Nevertheless, the performance of individual swimmers can certainly be controlled; estimates were made using the best swimming times of individuals in relays from 2006, 2007 and 2012-2012. If, hypothetically, it is assumed that a swimmer can produce their best time in the heats, semis and finals, it was found that only 4 out of 49 swims produced personal best performances, while 8 out of 49 swims produced textile best times. This low quota of best times rightfully proves that the British Swimming Team was not sufficiently prepared, resulting in it facing a high level of difficulty. Had it been so, the results of the 2012 Olympics would have been greatly improved, as their targeted goal was an easily achievable one (Pullbuoy 2012). Another aspect that should be considered is the characteristics of key swimmers in the Great Britain Swimming Team. The team has a record breaker in their midst, in the form of Michael Jamieson, a first class Scottish swimmer. He won a silver medal at the 2012 Olympics after competing in the 200 meter breaststroke and has broken the British record at least 3 times. His skill set comprises mainly of the breast stroke technique and the butterfly technique. Jamieson’s coach, David McNully, speaks highly of him and is always on his toes to help Jamieson improve his technique. Jamieson has always been taking swimming seriously, always improving and very self-motivating. They might not have done so well in the 2012 Olympics, but with Michael Jamieson in