Wednesday, May 6, 2020

Analyzing The Industry Forces That Affect Competition And...

INDUSTRY FORCES One way to determine the profitability of a firm is to analyze the industry forces that affect competition and drive profits down. Michael porter proposes a framework to analyze the level of competition within an industry; according to porter these forces directly influence the system profitability. The stronger the forces are the less profitable the firm becomes. The forces are defined to be strength of competition, barriers of entry, the power of buyers, power of suppliers, and the substitute products. In the other hand, complementors, cooperation with buyers and suppliers, and coordination among competitors will be the forces that drive the firm profits up. This framework will be followed through to perform the analysis of Whole Foods Market firm, to determine the firm’s profitability and future returns for the long-term investor. The first step in the Porter’s framework is to define the industry boundaries to which the forces affect the firm. Whole food market is d efined to be in the grocery industry by its technological similarity and the market interdependence, it can be inferred that the firm falls in the grocery business targeting the consumer interested in healthy organic products. Whole Foods Market strives to distinguish themselves among competitors by offering high quality organic products, with good customer service and introducing proprietary brands that offer a higher profit margin and quality to the consumer. In an industry that faces highShow MoreRelatedThe Framework Developed By Michael Porter999 Words   |  4 PagesThe Five Forces Model The framework developed by Michael Porter, which identify and analyze the competitive landscape in an industry that impacted by five forces. These forces are the existing competition in the industry, threat of new entrants, the power of suppliers, the power of buyers, and the threat of substitutes. 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